REPRESENTING TALENT
Here at 3dtotal, our discerning editorial team seek out the most talented artists in the world to feature in our diverse creative titles in order to produce books not only packed with invaluable tried-and-tested knowledge, but also a potent sense of authenticity and personality. Collaborating with artists from all corners of the creative industries, including visual development, character design, concept design, and illustration, in both traditional and digital media, we strive to offer our readers the very best content from the very best creators.
Image: Artist Lois van Baarle at the launch of 'The Sketchbook of Loish'
MAKING CONNECTIONS
During the development of our deeply personal and in-depth 'Art of' books, such as Guweiz: The Art of Gu Zheng Wei, Sketch with Asia, and The Art of Pernille Ørum, we work closely with exceptionally talented and highly successful artists, including Loish, Heikala, and Beatrice Blue, to sensitively craft unique biographical books. We build a lasting symbiotic relationship with the artists we work with, and strive to support them through their creative journey while championing the published art content universe. With sustainability, equality, and diversity at our core, we aim to support the development of a fairer arts industry through the artists we work with.
Image: Artist Pernille Ørum & Mermaid © Pernille Ørum
REJECTING AI
One of our fundamental goals is to support and help the artistic community, so we cannot support AI art tools as we feel they hurt this community. Firstly, we are against the way in which AI tools currently use art without the artist's permission. We ask our contributing artists to sign restricted licences to allow us to print their art in our books, but the ownership of that art remains with them and we cannot use it elsewhere. Secondly, we believe visual art is uniquely engaging as it represents the life of its human creator, and we think AI stifles this. Finally, we fear that dedicated, passionate pioneers working in artistic industries will increasingly lose contracts to AI prompt artists. We know this is happening already. The implications of this will be a reduction in creative careers and a lack of true innovation in media, which is not something 3dtotal could ever support. Instead, we will continue to promote and celebrate stunning human-made art.